We love it when something we are really passionate about makes it to the front page of any newspaper but when it hits USA Today– well, that’s mainstream. We’ve been following this movement for years listening to Australian Rachel Botsman who coined the phrase for this movement as “collaborative consumption” or the Economy of Sharing and building trust with strangers.

Here’s the USA TODAY article http://tinyurl.com/USAToday-Sharing-Economy-7-16

For a YouTube version check this out. http://www.youtube.com/watch?feature=endscreen&NR=1&v=atk2AyL9KF0

If you’ve ever bought or sold anything on Craigslist or Ebay or swapped books, DVDs, CDs, you’re already part of the movement! Share On.